But what it all boils down to is making money. Some companies, businesses, people, networks, etc., do it in ways people like, some don't, but the ultimate goal is still the same no matter how they try to spin it to you. Some companies have a better PR system than others, that's all. It's no different than how men pick up women and visa versa. You're selling yourself in a different way than the competition and how you go about it usually affects how you score.
Capcom of America is actually pretty decent with connecting with fans at conventions and such. Lord knows how many pictures & conversations I've had with Seth Killian. The problem is that no matter how CoA tries to connect with their fans, there's little they can do if the higher ups say "[tornado fang] it" and go all cost effective.
Nope. Capcom's owned by a bunch of executives who don't know the first thing about gaming, and the PR is managed by a few poor guys who love gaming while being given obtuse orders on how to run the company.
Valve is actually self-owned. There's no shareholders, no big execs, no guys with money telling the employees how to run things. The employees OWN Valve. They OWN Steam. They manage the projects the way they want, how they want. Gabe receives e-mail from fans, and reads every single one of them. They are their own PR. They keep making free content for fans, after they're playing the same game for years and years. Working at Valve is considered the best workplace in the gaming industry. They are gaming's Google. And they make a lot of money easily with Steam.
Atlus has been an independent company up until 2010. They're corporately-owned now, but before, they were pretty much a fan-listening machine, they always brought over stuff people wanted, and always tried to make it so their job was fun. Always printed their games in small quantity and went in forums to listen to fans' opinions.
My point is that Capcom, aside from the cool people working there, has turned into a company who prioritizes the masses instead of the fans. Companies like Valve or Atlus would never pull bullshit like the Legends 3 cancellation, or the Devil May Cry reboot. They're targeting the mass crowd, going for mass appeal instead of listening to the people. That's the difference between one and the other. They're all in the business to make money, yes. But some prioritize pleasing the fans and giving them a worthwhile experience.