Yeah, but Marvel is also gearing for some sort of acceptance into the new Heroic Age system. Since they pretty much rebooted everything, I'm thinking they should probably push forward the new status quo as the absolute one, I guess. For people to see it as the new default one.
Only thing that goes away from that notion is that there are movies, direct-to-DVD features and other cartoons out there. All of which, are different yet viable means for people to come to know and love Marvel's properties. Comic books, comparably speaking, are definitely on the lower end of the spectrum. So, when it comes to it, if you were the marketing team, who should you be trying to cater to the most? The general public who is more likely to remember/know about the movies and toons, or the comic book fan minority? The answer should be clear.
This is a different era from during the original Capcom-Marvel game run, where the only sources that were out and about were the 90s cartoons and comic books. Onslaught was able to slide right into MvC, because well, the comic books were the only other viable means to pull stuff from beyond the cartoons. Now, we've got a slew of different sources for people to know and love Marvel. Why alienate any one of them, when you could use a game like this as a nice means of attaining a "common ground"?
I mean, even on the Capcom side, they seem prone to doing the same thing. Dante is reportedly going to be based more on his DMC3 design, more than anything else, and it likely has completely to do with the fact that DMC3 was a fondly remembered and well-loved game (which is a bit more than what can be said for DMC4). If Capcom is up to doing likewise on their side, for the sake of fanservice, surely, Marvel will see the wisdom in doing likewise for what should be brain-dead easy things like Brock-Venom and Rogers-America.
Current Anti-Venom, then.
No problem with that, as like I said, the comic book fans can get their love through maybe the likes of skins that can be unlocked, or at worse, DLC content.
I mean, if they want to go for things like that, then surely they could things like Spider-man a Noir costume that doesn't change the character, but is a nice bit of a fanservice all the same. And that's the most that we should expect.