I had only heard of Asura's Wrath, but I didnt know anyone but Capcom was involved there.
That said, in response tho the money overlooking thing, think about it this way. Capcom is under heavy fire right now for what a large part of the gaming community calls "the biggest douchebag move ever". If these guys came out and said "hey, we'll make the game for you, Capcom!" and managed to do so, Imagine how people would latch onto them? they would gain a considerable amount of fans who may not have previously heard of them or given them much mind, but because they "did what Capcom didnt", the fanbase would ADORE them, and probably follow them or try their other games.
Think about it. Its good marketing, "We made the game Capcom wouldnt make for you" kind of marketing.
that said, Megaman network had this image along with the Cyberconnect announcement and I just found it pretty funny.