I can't help but think "God of War" when i see the gameplay.
Well, what else can be said? DMC started it, GoW made this genre the "in" thing, and now everybody would like a "piece of the (over-the-top) action" genre for themselves.
Besides, it's not like this is much in the way of new territory for CV, either. Even the PS2 games tried to do something like this, they just didn't have much in the way of funding (and weren't much fun either).
In any case, 2010 is already shaping up to be pretty awesome, with both this and Metroid: Another M throwing their hats into the ring of Stylish Action, and with plenty of swagg on both ends...