Sony Patents In-Game Advertising

[Police Girl]

Well... Not in the "Product Placement on Billboards" sense.



Full on "Stopping the game to show you a TV-style advertisement", yeah we'll see how the public reacts to that.

Article here.

[Kieran]

If they're stupid enough to actually implement this in their next console, I imagine Sony's games division will be shutting down a week or two after launch.

[Hiryu]

Now where did I put my cipher...

[Sakura Leic]

They might as well put these advertisements as loading screens if they intend to do this but honestly this is a horrible idea and I have no idea why Sony even thought of this.  If you want to put advertisements in games do like they did in Pikmin 2 where the collectibles are blatant advertisements, if it's like No More Heros or Fallout put it as billboards or something, or like have banners in pause screens like forums and Youtube have it if you don't have ad blocker.  Whoever came up with this idea better be demoted or smacked on the head because games are not meant to have this sort of thing, but I doubt that they would actually do this sort of stupid thing, beta testers would hate it and speed runners would riot.  Otherwise if it does happen then I may lose all faith in Sony, despite how good their games can be.

[Protoman Blues]

Like Sakura said, the only way.....semi-intelligent way to do this would be to do it during loading times, even though the idea of gaming should be to make loading times as unnoticeable and short as possible. Loading time ads would not accomplish that and would still be a stupid idea. Any other time during the game would be the stupidest, most massively idiotic abomination in gaming history and would warrant taking the game and the system and setting it on fire in front of a Game Stop or Sony Headquarters.

There's no way in hell they are this stupid.

[Police Girl]

Like Sakura said, the only way.....semi-intelligent way to do this would be to do it during loading times, even though the idea of gaming should be to make loading times as unnoticeable and short as possible. Loading time ads would not accomplish that and would still be a stupid idea. Any other time during the game would be the stupidest, most massively idiotic abomination in gaming history and would warrant taking the game and the system and setting it on fire in front of a Game Stop or Sony Headquarters.

There's no way in hell they are this stupid.

They might as well put these advertisements as loading screens if they intend to do this but honestly this is a horrible idea and I have no idea why Sony even thought of this.  If you want to put advertisements in games do like they did in Pikmin 2 where the collectibles are blatant advertisements, if it's like No More Heros or Fallout put it as billboards or something, or like have banners in pause screens like forums and Youtube have it if you don't have ad blocker.  Whoever came up with this idea better be demoted or smacked on the head because games are not meant to have this sort of thing, but I doubt that they would actually do this sort of stupid thing, beta testers would hate it and speed runners would riot.  Otherwise if it does happen then I may lose all faith in Sony, despite how good their games can be.

They've done that before.

Though they removed those since.

[Sakura Leic]

...They did this almost 3 years ago and someone wants to do it again?

Excuse me....
[spoiler][/spoiler]

There's no way in hell they are this stupid.

Why does that statement make me think of this?

http://www.vgcats.com/comics/?strip_id=302

[Protoman Blues]

They've done that before.

Though they removed those since.

I'm not surprised and I bet they did.

[Sigma Zero X]

This probably won't last long after it is implemented. 

[Kieran]

If it's implemented.  They've been sitting on it for almost a year.

[Ramzal]

I'd have no issue with it if it were placed in the loading screens, the games would cost less, and the ad was less then 10 seconds. Shelling out to advertisement makes sense in them trying to get a little extra cash, I have no issue with it. However, I do have an issue with it being like Bionic Commando for the PS3. Pepsi---everywhere. There's a problem when an advertisement makes up 20% of your designs. And annoys the crap out of me, because pepsi tastes like Silverbacked Gorilla sweat.

I can live with ads, as long as there is a counter balance here and it's does NOT interrupt me having a good time to play a commercial about genital herpes.  

Nothing quite breaks the flow like a game of Dragon's Dogma then for the UR-Dragon to come forth about his groin issues.

[Police Girl]

I'd have no issue with it if it were placed in the loading screens, the games would cost less, and the ad was less then 10 seconds.

This is the video game industry, there is no way they're going to make the games cost less. That would be sensible.

[Gaia]

Heh, last I remember of in-game advertising is the Soap Shoes from Sonic Adventure 2 (that and the billboard adverts for other games, such as Phantasy Star Online and NiGHTs), guess it wasn't the last I would see product placement, at least in THAT game it was subtle, with "If you can be cool as the blue blur himself, buy these shoes!". Speaking of which he hasn't worn since, I guess his little adventure wore them out pretty quick and went back to his good-ol frictionless sneakers.

[xemiroth]

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[xemiroth]

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[xemiroth]

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