He may be ONE of Marvel's biggest heroes, but for the most part, the likes of Wolverine and Iron Man are more in the public eye now (thanks to more recent films). That likely will still continue for some of Marvel's other brands, if Thor and a Captain America feature are still slated to appear some time soon next year.
I'm sure more hoopla for Spider-man (as well as possibly any body he may be bringing with him, like [Anti-]Venom or w/e) will definitely be made at NYCC.
Any way, my main issue so far? The "Simple" Control scheme. So...we went through all these changes to the control scheme to what it is currently, as an effort to "streamline" the interface for casual gamers...only to then offer an even MORE Simplified control scheme for casual gamers?! Dammit, Capcom! Why didn't you just have this "Simple" control scheme as an alternative from the jump, and allowed those of us who wanted some thing more traditional to have that any way? 
Simply because of recent films, it doesn't mean he's less popular. His toys and merchandise continue to be best-sellers, he's got a new animated series coming out, fresh off the cancellation of his old one, and he has several comics coming out every single week. He's being more whored out than Wolverine, Iron Man or Deadpool. Even with the recent low sales due to the OMD bullshit, the series continues going strong and appealing to people of all ages, and he still is Marvel's most appealing and timeless character. It makes absolutely no sense to announce him like this.
And arcade needs to evolve for all people to play, as I told you a thousand times. The simplified control scheme is just THERE. You don't need to like it, and you certainly don't need to play with people using it. Just pretend that it doesn't exist.