Win a Nintendo Switch AND Zelda Breath of the Wild!
Enter at http://tinyurl.com/jah9udl by March 18th 11:59 PM EST!
This section allows you to view all posts made by this member. Note that you can only see posts made in areas you currently have access to.
Street Fighter, Capcom's defining game series that originated in 1987, had struggled to maintain an audience past the mid-'90s. At one time it was king of the arcades, drawing competitors to battle it out in 60-second bursts of speed chess, dressed up as bar-room brawl pixel fights. But following the release of Street Fighter 3: Third Strike in 1999, declining sales meant Capcom decided to lay the series to rest.
"When Third Strike came out R&D didn't really consider sales back then," Ono explains. "We weren't as marketing-orientated as we are today. We just wanted to make the best game and wanted to please our most hardcore fans. That's what drove us. Obviously, in terms of sales it didn't pay, so the company couldn't invest in a sequel with a decent rationale. Not only that, but we were adamant we had made the epitome of the fighting game with Third Strike. So from the company's point of view, if the team is stating that it cannot do any better combined with a lack of sales, it's a complete story and it's time to move on."
It was this guilty conscience that inspired Ono to write a design document for a fourth entry to the Street Fighter series immediately after he was promoted to producer. "I was working on Onimusha 4 and during that time I repeatedly submitted my proposal for a new Street Fighter," he says. "The company kept telling me: 'It's a dead franchise. It doesn't make any money. We have series that make money like Resident Evil and Onimusha. Why bother with a dead franchise?'"